AACHEN, GERMANY and FORT MYERS, FL--(Marketwire - August 3, 2007) - NeoMedia Technologies (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today, for the third time Gavitec AG - mobile digit, leading provider of mobile technologies and marketing solutions and a NeoMedia wholly owned subsidiary, implements mobile enterprise solutions using NeoReader technology in outdoor ad campaigns.
Clear Channel Inc. recently deployed an enterprise application based on NeoMedia's new NeoReader application representing its next generation of client software. The solution is also being used by companies such as Ströer, Germany's largest supplier of out-of-home media, and AWK, UK's outdoor advertising agency. NeoReader and its associated applications, allow Clear Channel to link users directly to specific web pages, access mobile enterprise applications, retrieve real time information, or place orders. With this revenue producing project, NeoMedia again demonstrates myriad uses for its optically initiated mobile applications.
The mobile enterprise system developed for Clear Channel uses standard mobile phones to replace portable terminals. Camera phones equipped with customized software using NeoMedia's new NeoReader technology; billposters are able to read 2D codes on posters and billboards via camera phone. Instantly, results and responses of billpostings are documented and forwarded to Clear Channel resource planners. Camera phones serve as organizational tools and quickly provide billposters with the required information for poster placement. This process allows for Clear Channel to substantially increase the efficiency of its billposting. England's leading outdoor advertiser is now enabled to adapt poster campaigns on short notice and offer its clients a highly flexible use of advertising space.
Clear Channel's application relies on NeoMedia's cutting-edge NeoReader technology. By utilizing the NeoReader technology, camera phones are transformed into universal code readers that can read barcodes or two-dimensional codes simply by clicking with their installed camera phone application. Users link directly to the mobile Internet without URLs or manually entered links. Especially in mobile marketing, NeoReader inaugurates a new era of creative solutions.
"NeoMedia's code-reader technology turns mobile phones into multifunctional tools for ever more and new application areas. The versatility of this software is enormous. It offers completely new possibilities for linking the physical world with mobile content," explains Mario Joußen, CTO of Gavitec AG - mobile digit a subsidiary of NeoMedia Technologies, Inc. "Wherever small codes can be applied, users of camera phones can -- instantly -- receive content without difficulty."
Since 2D codes can easily be printed in the production process, the NeoReader technology is a reliable and cost-saving alternative compared to conventional RFID-based systems. NeoMedia Technologies introduces the NeoReader as a universal code reader based off the award winning Lavasphere technology developed in Germany. NeoReader reads all common non-proprietary 2D codes (Data Matrix, QR and Aztec) as well as URL embedded 2D codes and 1D open source codes. This allows the NeoReader user to click on a variety of codes with a single application installed.
About NeoMedia Technologies, Inc.
NeoMedia® Technologies, Inc. (OTCBB: NEOM) (www.neom.com), is the global leader in camera initiated transactions for mobile devices. From RFID and optically initiated wireless transactions to the digital processing of mobile financial transactions, NeoMedia provides reliable high-volume solutions for the processing of universal optical codes and related information for mobile devices. NeoMedia's international office is located in Aachen, Germany. This office, Gavitec, produces hardware devices for mobile coupon transactions. To learn more about NeoMedia Technologies, qode, or Gavitec visit http://www.neom.com, www.qode.com, and www.mobiledigit.de
This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.
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